The Terray Journal
10 October 2026
Outright sale, joint venture in real estate, or developing it yourself. What each route pays a Bangalore landowner, and how to choose.
The commercial terms to settle before a joint development agreement: the ratio, the share model, who sets the price and who sells.
How a developer reads land for joint venture in Bangalore, the five things on the checklist, and what to do before the first meeting.
What a land feasibility study tests, what plots, villas and apartments each ask of a site, and three signs the plan is wrong for the land.
Layout development starts on paper. Who the plot is for, what to hold back, how to phase, what the buyer sees first, and who sells.
The landowner's share in a joint development is inventory inside someone else's project. Who sells it, and what one sales desk needs.
22 September 2026
Why a single launch rate is a guess, what a pricing architecture looks like, and the two mistakes that turn a good project into stock.
Buyers in Bengaluru are comparing three projects that all say gated, green and well connected. Positioning is the sentence that ends the comparison.
The three ways new homes get sold in India, where sole selling fits, the terms to settle before signing, and the one situation where it is the wrong answer.
Why brokers go quiet on good projects, the five things they need before they push yours, and the questions to ask your sales head this week.
What Harvard found when it timed 2,241 companies, what pre sales actually does, and the service standard to put in writing before launch.
Why the brief that asks for more leads at a lower cost empties the site calendar, and the five lines a better brief contains.
Registration first, then three blocks of thirty days. The sequence that keeps a launch from being assembled from five vendors and one tired developer.
15 January 2026
A data-rich read of Bangalore's plotted market. Guidance values, infrastructure spend, jobs and price gaps across Devanahalli, Sarjapur and the growth corridors.
4 November 2025
A mandate in real estate is a developer appointing one partner to sell an entire project. What it means in India, how it works in Bangalore, and how it fits with channel partners.
18 September 2025
A developer's playbook for selling a plotted development in Bangalore. The buyer, the trust, the channel partners and the closure, from someone who has done it.
18 July 2025
Should a developer build an in-house sales team or bring in a mandate partner? A simple, honest cost comparison for Indian real estate, beyond the salary figures.
12 June 2025
Unsold inventory in real estate is usually blamed on weak leads. More often it's about belief. Why good projects stall in Bangalore, backed by the data.
